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Jennifer Park builds reporting dashboards that CFOs actually read. She's learned to translate SEO metrics into numbers that matter to people holding budgets.

Tag organic traffic with customer lifecycle stage. Jennifer sets up goal funnels showing how many organic visitors request demos, start trials, or make purchases. Most SEO reports stop at "generated 10,000 visits." Hers show "organic traffic contributed 47 demo requests, 12 became customers, $43,000 MRR." Connect Google Analytics to your CRM using UTM parameters or user IDs.

Calculate customer acquisition cost for organic versus paid. She exports monthly SEO expenses—tools, content, technical work—and divides by new customers from organic sources. One client spent $8,000 monthly on SEO, acquired 25 customers. That's $320 CAC versus $890 for their paid ads. Run this quarterly to show efficiency.

Track assisted conversions, not just last-click attribution. Someone might discover you organically, return via paid ad, then convert through email. Default reports give SEO zero credit. Jennifer uses multi-touch attribution models showing organic touched 60% of conversions even when it wasn't the final click. Pull the "Top Conversion Paths" report monthly.

Segment revenue by content type. Her reports show blog posts generated X revenue, product pages Y, comparison pages Z. Helps prioritize which content types deserve resources. Takes 30 minutes to set up custom channel groupings once.

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